The Standard, London

More than just a London hotel, The Standard’s multiple retro spaces to eat, drink, greet and lounge make it a honeypot for cool kids.

The Standard needs no introduction. The group's first hotel outside the US - catch them in NYC, LA and Miami - fast became one of the hottest hangouts on the London scene. Taking up residency in the long-abandoned former Camden Town Hall Annex in the rejuvenated neighbourhood of King's Cross St Pancras, it couldn't be better connected.

The brutalist behemoth of a building sets the tone for The Standard's signature interior design quirks and devil-may-care attitude towards convention, which attracts equally colourful patrons. This is where the movers and shakers hang out - don't be surprised if you spot a familiar face swilling a whisky cocktail at the see-and-be-seen Transport-for London-inspired bar.

More than just a hotel, The Standard's multiple spaces to eat, drink, greet and lounge make it a honeypot for creative-cool kids and the place to be in the capital when the weekend drops.


Ranging from cosy rooms to sprawling terrace suites complete with an al fresco jet-powered bathtub, The Standard caters to all; solo travellers in town for business (think media types rather than corporate city folk) as well as those in London for a no-holds barred hedonistic break.

A zany, mid-century aesthetic pervades - think old-school James Bond vibes, with teak-accented wood, brown-leather furnishings, splashes of colour and lust-worthy retro light fittings.

What's for breakfast?

Head to Double Standard for porridge, avo toast and the like, though we'd rather linger a little longer over an all-out American brunch of syrupy banana pancakes, brunch dogs and bottomless bloody marys.

How about lunch and dinner?

Double Standard is perfect for a hearty salad or burger come lunch, while snacks and picky bits make for ideal sharing fodder alongside the cocktail menu in the evening.

Weather permitting, make tracks to pretty Isla for seasonal dishes and a natural wine list on the terrace.

For a more refined affair, jump in the lift to the rooftop Decimo for Spanish-meets-Mexican small plates in seductive surrounds.


Fitness centre, in-house library, sound studio hosting weekly live music events and talks.

Things I should know...

They'll deliver a Peloton bike to your room on request.

Within a short walk I can find…

Stroll 10 minutes to buzzy Coal Drops Yard and Granary Square for independent shopping, outdoor dining and canal-side people-watching galore.

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