Proving that it's not all about hi-tech spas and gimmicky gadgets, the first hotel from the Experimental Cocktail Group is an elegant, 18-bedroom boutique stay that provides every comfort without being extra. On arrival, toss your bags upstairs and make yourself at home in the neoclassical terracotta and navy bar; if there's one thing ECG know how to do well, it's cocktails - and this list has been expertly curated by several drink historians who took inspiration from the storied neighbourhood. Try the Down and Out (gin, Lillet Blanc and crème de cassis), an ode to George Orwell who frequented this former publishing house. Try your hand at creating your own concoctions back in your room (with a little help from the bedside recipe book) before ordering a midnight snack - warm madeleines with a bucket of chantilly cream, we're looking at you.
1 Ham Yard W1D 7DT