Part of the Firmdale Hotels group, this place is like a quirky country house slap bang in the middle of Soho. Owners Tim and Kit Kemp indulged their every whim when it came to furnishing Ham Yard Hotel, meaning an XXL, slide-shaped orange-juice maker, bronze sculpture by Tony Cragg and hand-painted wallpaper were all deemed "necessities". Rooms are kitted out with high-framed beds, padded-linen walls and fluffy robes, while bathrooms are stocked with RikRak (Kit's bath and beauty range) - the signature fragrance of which, Gardenia Greenleaf, has lasting appeal. Soak in the tub until you turn prune-like - a common side-effect of there being an Aqua TV docked at the foot of the bath. Party person? Keep an ear out for the various pop-ups that take place on the roof.
1 Ham Yd, W1D 7DT