The
The
city of Düsseldorf perches on the point where the River
Rhine meets the Düssel tributary, and this is something of a
metaphor for life in this fast-flowing urban jungle where tech and
art, work and play and progress and tradition blend so
seamlessly.
Known as much for their style as their cosmopolitanism,
Düsseldorfers have always been early adopters. Between 1882 and
1892, the population doubled as residents embraced steel
manufacturing. During the Nineties and Noughties, the city sashayed
to the front of the country's fashion scene (glossy Königsallee
boulevard is still Germany's answer to Fifth Avenue). And, over the
last decade, it has been gaining a reputation as a mecca for the
tech industry - in 2021 alone, 20,000 new jobs opened up in the
field. That's a lot of interesting, creative people in one place:
the sense that literally anyone could be the next Elon Musk or Kara
Swisher permeates the city like the smell of fresh pastries does
its many upscale bakeries.