Should We All Be Boycotting Brunei?

Should We All Be Boycotting Brunei?

Brunei recently made headlines for all the wrong reasons – namely a new law stating that homosexuality is punishable by death. Chloe Govan asks whether tourists should stop travelling to the country altogether, or whether that does yet more harm.

its quality healthcare, free education and generous tax
exemptions – not to mention its idyllic landscapes – Brunei once
seemed a veritable paradise. This small sultanate appeared to have
it all: glitz and opulence to rival Dubai, picturesque water
villages that earned it the moniker “The Venice of the East” and
rainforest that put neighbouring Malaysia to shame.

Yet something controversial is happening beyond this veneer.
Last week Sultan Hassanal Bolkiah introduced a new law stating that
homosexuality – along with sodomy, adultery and rape offences – can
now be sentenced to death by stoning. Requiring multiple witnesses
or a confession for a prosecution, it is likely the law will be
rarely enforced. Yet it appears the announcement may be a nail in
the coffin for the Brunei’s tourism industry.

Transport for London has removed all posters promoting the
destination from its network while Virgin Australia and STA Travel
have cut ties with Royal Brunei Airlines. Public figures including
Elton John, Ellen DeGeneres and George Clooney have urged a boycott
on the Sultan’s hotels around the world.

Yet is turning our backs on Brunei altogether really a solution
to the human rights crisis or will it just intensify it? Clooney
asks: “Are we really going to fund the murder of innocent
citizens?” I would counter: “Are we really going to abandon these
innocent citizens?”

The chances of the former wealthiest man in the world bowing to
public and financial pressure seem almost non-existent. Reversing
the law and reinflating his bank balance would be at the cost of
humiliating himself in front of conservative Muslim allies with
whom he shares trade partnerships.

Call me cynical, but in the event of any serious financial
impact, it’s likely to be the citizens’ access to resources that
will be withdrawn first, not royal wealth. Isn’t our aim to support
and empower victims of the Sultan’s harsh regime rather than
impoverish them?

The country has always had its fair share of eccentric rules.
When I first visited in 2010, I was handed an illustrated brochure
on the nuts and bolts of Bruneian etiquette, containing
instructions on everything from dress code to sitting positions.
Crossing legs at the ankle is acceptable; crossing them at the knee
is frowned upon. Not crossing them at all is borderline sinful and
an “unladylike” symbol of promiscuity.

Yet official etiquette aside, many aspects of Brunei’s culture
seemed at the time to be little different than that of a Western
country. Women I met spoke with enthusiasm about fashion, events
and music. Not all females wore headscarves, but they did carry the
latest Gucci handbags. I noticed skimpy, sexualised fishnet
bodystockings displayed in shop windows at the malls. It seemed as
though, in spite of its long list of rules, Brunei also had a
liberal, easy-going side.

The children I encountered were plucky and energetic, squealing
with irrepressible delight as they played tag games together. There
was nothing to suggest that they were held hostage by an
oppressively controlling regime. When I met the Sultan during an
annual celebration day on which his palace opened to the public, he
projected nothing less than liberal conviviality – many reports
that say the conservative law is an attempt to cover the Sultan’s
“playboy” reputation.

Now, however, Brunei is falling fast. Besides the country’s
crumbling reputation and its condemnation by the Western world, its
finances are dwindling rapidly. Once officially the wealthiest man
in the world, the Sultan now faces predictions that oil reserves
could run out entirely by 2035. For a country that derives 90 per
cent of its GDP from oil, this news is catastrophic.

Could it be that, in this weaker financial position, the Sultan
is conforming to the strict norms of conservative Muslim countries
in a bid to maintain financial allies for the future? Perhaps
losing Western support appears far less consequential for Brunei
than maintaining its relationships with Sharia-ruled countries.

If Westerners successfully boycott the country, Brunei’s
investors will all be proponents of capital punishment. By removing
our financial support we drive the Sultan into the arms of death
penalty advocates and thwart any chance of overturning the new

The government has asserted that the laws are about “prevention,
not punishment”, assuming that few would risk public displays of
homosexuality knowing it would result in death. It misses the
argument around whether it is ethical to police someone’s sexual
preferences – most of us will agree that it is not.

That being said, the chances of a private gay relationship being
discovered are slim. Much like in the United Arab Emirates, which
historically have almost never carried out the death sentence, this
law is likely to exist symbolically only. While that makes it no
less reprehensible, it could be argued that impoverishing the
locals living there (especially already marginalised LGBTQ people)
would only add insult to injury.

Passive protest, quiet condemnation and simply turning a blind
eye to injustices will do little to reverse the Sultan’s decision.
It is likely that only innocent residents will suffer, not those in
power. Removing financial support could lead to job opportunities
in the tourism industry dwindling and the free education, high
welfare and lenient taxation for Brunei’s people coming to an end.
It’s not the Sultan that will be punished, but his people.

Tackling human rights violations is no easy task, but I would
suggest remaining open to tourism. Brunei’s people must live in a
country that oppresses their freedoms regardless of whether or not
you visit The Dorchester. They are not complicit in their
government’s policies – they are normal people like you or me. Show
your support. Don’t turn your back.

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